Sylvain Dubois

>Product Management & UX + UI >Lead developer & PO / coordinator of a 3-people dev team >Backend and Frontend development, use of Rest APIs, >Stack : Ruby on Rails, PostgreSQL, Hotwire Stimulus & Turbo

> Development of a web-app and 2 web-sites > Definition of UX and UI + overseeing a team of developers > Business-plan including product, marketing and commercial strategies, and financial planning (10-yr) > Pitch to funders, incubators and client prospects > Media strategy (influencers, Meta) management and content creation

Manage brands and prepare growth strategy and plans: > Performance data analysis, business-planning coordination, reporting > Process optimization (KPI redefinition, scorecard & file automation) > Innovation project management (product and brand launch) > Management and training of 1 brand manager + 1 intern

> Definition of Lay’s profitable growth plans and priorization of global Snacks portfolio (350 M€ TO Nielsen) > Management of a junior brand manager (incl. training, objectives and growth plan) + an intern. > Project management (digital, media, product dev, product launch) > Budget owner & process optimizer > Innovation management from white-space and business need identification to product & brand commercialization (R&D, supply-chain, factory and finance planning)

> Core iced-Tea portfolio deep-dive analyses and LT recommendations > Cross-brand performance analyses and reporting to Lipton directors > Digital media campaigns (Google, Meta), brand content development > Brand equity & Pack repositioning : CSR, sustainable plastic

- Management of New Product Development (Limited Editions, new pack formats) : business plan, feasability, pack development & commercialization - Rebuild of brand architecture & design of Benenuts crackers - Annual performances review & marketing strategy definition of a range