Fadoua Zouheir
À propos du candidat
I am a digital project manager with 11+ years of experience in consulting and digital marketing. Throughout
my career, I have successfully delivered over 10 digital transformation projects and programs in banking,
automotive, leisure, classified ads and pharmaceutical industries.
I specialise in implementing cloud-based MarTech solutions, would that be analytics tools or CRM tools. The
analytics tools that I implemented are Einstein Analytics, Adobe analytics suite, Google analytics, Google Tag
Manager and the CRM tool is Salesforce.
I’m currently preparing for the PMP certification.
Location
Education
After 2 preparatory years with a major in Maths and Physics, I joined ESITH wich is an engineering school that specialises in industries of textile and clothing. During the 3 years spent at ESITH, I learned the different transformation processes that turn a natural or synthetic fiber into a retail apparel. I also got to learn about : - the weaving techniques and machines, how to maintain them and how the textile and clothing industry works - the chemistry around the textile (dying processes, transformation processes, etc...) - the commercial phases once those apparels have been created As in any engineering school, I got to study statistics, mechanics, electronics, project management ...
During my MBA, I got to learn about digital marketing, and technologies behind websites, web applications. I also learned about SEO, SEM, law applied to the e-commerce, business creation and management, project management, corporate management and performance, coding (some PHP), finance and pricing...
Travail & Expérience
While working at Accenture, I managed and delivered 2 projects: • The 1st one is a 2-year project that resulted in the replacement of the reporting system used by 100+ Sales representatives. Budget: 1M€ • The 2nd one consisted in deploying Sales Cloud, a Salesforce component used for CRM purposes used by 200+ Sales representatives throughout the different departments of the company. Budget: 150k€ Reporting to: Managing directors, and the client board. Responsibilities: In addition to project deliveries, my activities at Accenture revolved around: • Development and organisation within the Salesforce practice through the follow-up of leads (Einstein, Tableau and myTrailhead) • RFPs’ preparation • Mentoring and coaching of 5 junior team members, and career advising • Building an offer around myTrailhead (learning experience platform) as the single point of contact for this product within the practice and with Salesforce. I helped in the RFQs that came through the different teams at Accenture and I was responsible for organising knowledge sharing sessions related to the new features of this product Key achievements: - Delivered the 1st large Einstein Analytics project at Accenture France, for a French pharmaceutical company.
While working at DXC, I delivered different streams of a 2-year digital transformation program that consisted in replacing legacy systems, but also in creating a new Business Services Platform across 4 countries. Budget: 2+M€ Reporting to: Program Manager and the client board Responsibilities: Project planning, execution and completion of the streams I was in charge of. Steering committee preparation and leading Key achievements: • Delivered of a functional stream associated to the technical contract management scope • Monitored a second scope related to a new Business Service Platform built on Commerce Cloud and Zuora, and deployed in BR, PL, UK and DE • Participated in the signature of a 500k€-contract additional to the initial scope
While working At Altran, I delivered an 18-month long project for DS Automobiles. For DS Automobiles, I was responsible for the roll-out planning and delivery of the new DS Automobiles website across 18 countries. The delivery was performed within time and budget.
Equancy is a French consulting firm that specialises in Digital and Data Transformation. While working there, I was part of 3 different projects involving global companies: Michelin, Nissan and Disneyland Paris. Responsibilities varied from redesigning the performance measurement of main brand websites and deploying the tagging plan of the product website across 68 countries (for Michelin) to analysing existing affiliation strategy and delivering a new one for 8 European countries (for Disneyland Paris). Key achievements: • Implemented Google Tag Manager and Adobe Tag Manager for Michelin's new Tire Selector • Streamlined the performance reporting process of Michelin on both desktop and mobile platforms to address the new global commercial strategy • Successfully implemented Adobe analytics solutions with Adobe consultancy services across 2 worldwide projects. • Helped Disneyland Paris: o Implement Tag Commander o Verify that the emailing set-up done by the service provider was not compliant with the central CRM policy o Design a new channel contribution model to the customer capture along their journey within the Internet (SEO vs SEM vs emailing vs affiliation).